Health Reset Day

The situation

Combe Grove sells health and wellbeing retreat programmes from an estate above Bath. The Health Reset Day is the way in: one day, priced at £225, for people who are curious about their metabolic health but not yet ready to commit to a longer stay.

A day that cheap has to fill on a small budget, and the people most likely to book it had never heard of the estate.

What I did

Ran market research first — surveys and focus groups — rather than guessing at who the audience was.

Built the digital strategy for the programme end to end, from awareness through to the booked consultation.

Managed the advertising across Google and Meta, and wrote the landing pages the ads pointed at.

Designed the email nurture in Mailchimp that carries someone from first enquiry to a consultation booking.

What happened

£900 of advertising spend over seven months.

31 clients, and £14,900 of programme income.